Guanxi: Microsoft, China and Bill Gates' Plan to Win the Road Ahead — R. Buderi, G.T. Huang

Authors: Robert Buderi & Gregory T. Huang Publisher: Simon & Schuster / Random House Language: English Year: 2006 Giới thiệu sách An inside account of Microsoft Research Asia (MSRA) — Bill Gates's ambitious R&D lab in Beijing, founded in 1998 with over $100 million in funding. Authors Robert Buderi and Gregory T. Huang were given unprecedented access to the lab and its researchers, telling the story of how Microsoft used "guanxi" (the Chinese concept of mutually beneficial relationships) to build one of the world's most productive AI research centers. The narrative focuses on one pivotal year (late 2004) when MSRA was at the center of Microsoft's competitive battle against Google,...Xem thêm