Redefining Retail: 10 Guiding Principles for a Post-Digital World

In Redefining Retail: 10 Guiding Principles for a Post-Digital World, renowned international marketers Prof. Philip Kotler and Dr. Giuseppe Stigliano deliver a timely and insightful examination of retail and consumer brand marketing. In the book, you’ll find practical and concrete techniques for redefining your organisation’s internal operations and processes, as well as its business strategy. You’ll rethink the entire value chain as you consider the growing importance of sustainability, diversity and inclusion, working policies, and more. Lưu ý: Giá bán của Shop tùy theo giá trị của sách, có thể thấp hoặc bằng hoặc cao hơn giá bìa. Nếu bạn đặt mua đồng nghĩa đồng ý với giá bán của Shop. Vu...Xem thêm