Redefining Retail: 10 Guiding Principles for a Post-Digital World

165,000đ

Items out of stock. Find similar products

Oreka's Commitment: Receive the product as described or get your money back. All your payment card information is kept completely secure.

Oreka – A secondhand marketplace for a greener planet!

Seller info

Confirmed

Sách Cũ ABC

4.99

.2236 listed. 1636 sales

View shop

Reliable

2023

Member Since

Fast Responder

Quick Shipper

Outstanding information

Product description

In Redefining Retail: 10 Guiding Principles for a Post-Digital World, renowned international marketers Prof. Philip Kotler and Dr. Giuseppe Stigliano deliver a timely and insightful examination of retail and consumer brand marketing. In the book, you’ll find practical and concrete techniques for redefining your organisation’s internal operations and processes, as well as its business strategy. You’ll rethink the entire value chain as you consider the growing importance of sustainability, diversity and inclusion, working policies, and more. Lưu ý: Giá bán của Shop tùy theo giá trị của sách, có thể thấp hoặc bằng hoặc cao hơn giá bìa. Nếu bạn đặt mua đồng nghĩa đồng ý với giá bán của Shop. Vu...Read more

Ask a question

There are currently no questions. If you need more information, please send a question to seller.

All information and content related to this product are posted and are the sole responsibility of the seller. However, Oreka.vn always strives to ensure that the information is as useful as possible for users. Oreka.vn strictly prohibits the sale of counterfeit goods and will take strict action against such behavior. If you find any inaccurate content in the listing, please report it and provide details to the Oreka.vn administration via the Hotline 090.4433.126 for the fastest and most timely support.