Hoạch Định Chiến Lược Marketing Hiệu Quả

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sách: Hoạch Định Chiến Lược Marketing Hiệu Quả (Tên gốc: How to Write a Marketing Plan). Tác giả: John Westwood. Chủ đề: Hướng dẫn cách xây dựng chiến lược marketing, lập kế hoạch thực tế và đạt được các mục tiêu kinh doanh. Cuốn sách này thuộc bộ sách "Creating Success" của tờ báo The Sunday Times nổi tiếng.

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