MADE TO STICK : WHY SOME IDEAS SURVIVE AND OTHER DIE - Chip Heath & Dan Heath

Publisher ‏ : ‎ Random House; First Edition (January 2, 2007) Language ‏ : ‎ English Hardcover ‏ : ‎ 336 pages ISBN-10 ‏ : ‎ 1400064287 ISBN-13 ‏ : ‎ 978-1400064281 Item Weight ‏ : ‎ 500g Dimensions ‏ : ‎ 5.72 x 1.16 x 8.62 inches “Anyone interested in influencing others—to buy, to vote, to learn, to diet, to give to charity or to start a revolution—can learn from this book.”—The Washington Post Mark Twain once observed, “A lie can get halfway around the world before the truth can even get its boots on.” His observation rings true: Urban legends, conspiracy theories, and bogus news stories circulate effortlessly. Meanwhile, people with important ideas—entrepreneurs, teachers, politicians,...Read more