Những đòn tâm lý trong thuyết phục

59.000đ

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Đây là tác phẩm kinh điển về tâm lý học hành vi, giải thích tại sao mọi người đồng ý hoặc từ chối một yêu cầu,. Sách giới thiệu 6 "vũ khí" gây ảnh hưởng chính: nguyên tắc đáp trả, sự nhất quán, bằng chứng xã hội, thiện cảm, uy quyền và sự khan hiếm

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