The Four: The Hidden DNA of Amazon, Apple, Facebook, and Google by Scott Galloway

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Galloway deconstructs the strategies of these companies and shows how they manipulate fundamental emotional needs. The book uses a metaphor equating Google to the brain, Facebook to the heart, Amazon to the gut, and Apple to the genitals, to position and personalize the four companies. It asks fundamental questions about how these companies infiltrated our lives so completely and why the stock market forgives them for sins that would destroy other firms.

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