Câu hỏi cốt tử (The Ultimate Question) – Fred Reichheld

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An Nam Thư Quán

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Câu hỏi cốt tử (The Ultimate Question) – Fred Reichheld Nhà xuất bản: Đại học Kinh tế Quốc dân / Alphabooks Thể loại: Kinh doanh – quản trị – marketing. Nội dung: Cuốn sách đặt nền móng cho chỉ số NPS (Net Promoter Score) – công cụ đo lường sự trung thành của khách hàng. Thông điệp: Tăng trưởng bền vững bắt đầu từ việc “tạo ra khách hàng yêu thích thương hiệu”. Phù hợp: Quản lý, marketer, doanh nhân, người làm dịch vụ.

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